How Convertinc Doubled OYS Cloud Kitchen's Instagram Followers in 3 Months
With a strategic approach to social media management and content creation, Convertinc helped OYS Cloud Kitchen achieve remarkable growth, proving that organic strategies still reign supreme in building meaningful online communities.
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OYS Cloud Kitchen
OYS Cloud Kitchen, one of the top-notch cloud kitchens in the Jabodetabek area, is known for its innovative food offerings and exceptional service. Despite its growing reputation, OYS faced the challenge of elevating its online presence to reach more customers and build deeper engagement. That’s where Convertinc, Indonesia’s leading digital marketing agency, stepped in.
In just three months, Convertinc helped OYS Cloud Kitchen achieve remarkable results: 113% organic follower growth on Instagram (from 6,518 to 13,935) and sustained a 6% engagement rate—a testament to the power of effective social media strategies.
The Challenge: Scaling Social Media in a Competitive Market
As one of the top-performing cloud kitchens in Jabodetabek, OYS Cloud Kitchen had a loyal customer base but needed to:
- Expand its reach organically without relying on paid promotions.
- Maintain its status as a premium cloud kitchen while staying relatable and engaging.
- Compete with a growing number of F&B brands in the social media space.
The Strategy: Leveraging Organic Growth and Engagement
Convertinc’s approach focused on creating an authentic, data-driven strategy that appealed to OYS’s target audience.
1. Highlighting OYS’s Brand Story
We showcased OYS as a leader in the Jabodetabek cloud kitchen scene, with posts that emphasized their premium offerings, behind-the-scenes processes, and unique value propositions.
2. Engaging Content Creation
The content mix included:
- High-quality visuals: Stunning photos and videos of their dishes.
- Reels: Short, snappy videos highlighting menu items and the OYS experience.
- Interactive Stories: Polls, quizzes, and Q&A sessions that encouraged audience participation.
3. Strategic Hashtags and Timing
We used targeted hashtags to connect with food lovers in Indonesia and strategically posted during peak engagement hours for maximum visibility.
4. Community Engagement
By actively responding to comments and DMs, OYS fostered a sense of connection with its audience, transforming followers into loyal advocates.
5. Data-Driven Refinements
In just three months, OYS Cloud Kitchen achieved significant milestones that positioned them as a standout in the Jabodetabek area’s F&B scene:
- A Doubling of Followers: Instagram followers increased from 6,518 to 13,935 organically, showing the impact of consistent, engaging content.
- High Engagement Maintained: Despite the rapid growth, the 6% engagement rate was sustained, highlighting the loyalty and interest of their audience.
This growth not only brought more visibility to OYS Cloud Kitchen but also strengthened their relationship with their audience, cementing their reputation as one of the region’s leading cloud kitchens.
The Results
In just three months, OYS Cloud Kitchen achieved significant milestones that positioned them as a standout in the Jabodetabek area’s F&B scene:
- A Doubling of Followers: Instagram followers increased from 6,518 to 13,935 organically, showing the impact of consistent, engaging content.
- High Engagement Maintained: Despite the rapid growth, the 6% engagement rate was sustained, highlighting the loyalty and interest of their audience.
This growth not only brought more visibility to OYS Cloud Kitchen but also strengthened their relationship with their audience, cementing their reputation as one of the region’s leading cloud kitchens.
Conclusion
OYS Cloud Kitchen’s Instagram growth reflects the power of a well-executed social media strategy tailored to a brand’s strengths and audience. For businesses looking to achieve similar success, it’s clear that prioritizing authenticity, consistency, and community engagement can make all the difference.
Want to see what’s possible for your brand? Contact Convertinc and let’s start building your success story today!
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